Recognised for her close relationships with celebrities and key influencers, Sal has a track record of successfully seeding product on top tier talent, generating global coverage and increasing brand awareness and sales.

Sal’s relationship driven approach creates authentic ambassador programs, aligned to the values of the brand.

As a former editor with over two decades experience in the print and digital landscapes, Sal has a deep understanding of the media’s needs. Sal works directly with key editors to secure impactful and meaningful coverage.

Partnerships and Collaborations are a strategic communications tool that allow for brand story-telling, moments of high visibility and accessing new audiences.

Sal has extensive experience creating, brokering and managing partnerships and collaborations with media, talent and creatives to produce content for use across a brands owned digital channels and traditional media placement.

She has also produced seasonal campaign shoots, cover and main fashion shoots for Vogue and Harper’s Bazaar.

From boutique openings for Dior and Bassike to an intimate series of dinners and showcase for Valentino, Sal has managed and worked across all levels of events.

She understands the need for events to have a clear objective and message as well as creative and thoughtful execution and a diverse and interesting guest list.

If executed properly, events present important opportunities for brand and relationship building and can create a moment of interest and impact.